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From Uni Project to Purple Cow

Your university project isn't just an assignment—it's your gateway to building something remarkable that the world actually needs.

The Safe Path is Now the Risky Path

The "safe" job your parents knew is changing forever.

AI and new technology are rewriting the rules. Your project is not just a task; it's a compass to find a new, more durable direction.

The Great Skill Shift

As routine tasks become automated, the demand for uniquely human skills is rising. This chart shows the projected shift in the value of different types of work.

The Work That Only You Can Do

AI can follow a map. It can assemble the pieces of a well-solved puzzle. But it can't draw a new map. It can't decide which puzzle is worth solving.

That's your work now. To lead, to connect, and to see what's possible. Your value isn't in executing the manual, it's in writing it. Or, even better, in making the manual obsolete.

Architect

You translate a human need into an elegant blueprint. You see the connections others miss, designing the technical 'how' that brings a core vision to life with structure and clarity.

This is Vision

Critic

It's not cynicism, it's wisdom. You find the signal in the noise of hype, protecting the mission by saying 'no' to the merely new and 'yes' to the genuinely useful.

This is Discernment

Advocate

You are the user's conscience. While others build the 'how,' you are the steady voice for the 'who.' You ensure the solution is delivered with unflinching empathy for the person using it.

This is Empathy

This is the work you need to do.

Forget the Unicorn.

Build a Purple Cow.

Inspired by Seth Godin

A purple cow is remarkable.

"Remarkable" means solving a real problem for one person. Start with the "Smallest Possible Audience." Who can you help? Like Kalyani, solve a problem for someone you care about first.

A purple cow standing out among a field of black and white cows

From University Project to Purple Cow

Meet Kalyani Shinde, a computer engineering student who turned her father's problem into a remarkable solution that's now saving harvests across India.

Source: The Better India

Kalyani Shinde working with farmers in an onion storage facility

"I didn't set out to solve India's agricultural crisis. I just wanted to help my father stop losing his harvest."

— Kalyani Shinde

The Problem

India's ₹40,000 Crore Crisis

India grows 26 million tons of onions annually, but 40% rots before reaching consumers. This represents a ₹40,000 crore loss every year. Traditional detection methods rely on smell and visual inspection—by then, it's already too late.

India's Onion Waste Crisis

40% of India's onion harvest is lost to spoilage before reaching consumers.

The Purple Cow Solution

Godaam Sense

An IoT device that detects spoilage gases when just 1% of onions start to rot—giving farmers time to act.

Godaam Sense IoT device placed among stored onions

The Godaam Sense IoT device in action, monitoring onion storage conditions

1

Start with One Person

Kalyani didn't try to solve India's crisis. She focused on helping her father.

2

Understand the Real Problem

She went to Lasalgaon, Asia's biggest onion market, to understand the ground reality.

3

Build Minimum Viable Solution

Created "Godaam Sense"—detecting spoilage at just 1% rot level.

4

Scale Through Success

Other farmers wanted it. Now saving 20-30% of harvests across India.

The Purple Cow Impact

20-30%

Harvest Saved

100+

Farmers Helped

₹1000s

Saved Per Farmer

"What started as a university project to help my father became a solution that's transforming agriculture across India."

You Are Not Alone On This Path

Feeling lost or afraid of failure is a sign you're on the right track. This journey is hard, which is why a community is essential. DAOStreet is YOUR PLATFORM to find guidance, mentors, and community.

Guidance

A structured path with clear missions so you always know what to do next.

Mentors

Connect with people who have been on this journey and want to help you succeed.

Community

Work alongside peers who share your passion and challenges. You are not alone.

Your Invitation to Build

The cost to participate is ₹0. We simply want to see incredible projects grow on our platform. You can even join with your existing capstone teams.

Get Early Access to the Beta

We are accepting 5 teams into our closed beta on July 12th. Everyone else can join on August 2nd. Booking a call gives you the best chance to start early.

Book A Free 15 Minute Chat